Marketing Metrics: The Manager's Guide to measuring marketing performance/ Bendle, Neil T. et. al.

By: Bendle, Neil TContributor(s): Farris, Paul W | Pfeifer, Phillip E | Reibstein, David JMaterial type: TextTextPublication details: Noida Pearson's 2022Edition: 3rd edDescription: 435pISBN: 9789332578050Subject(s): Marketing-Mathematical models | Marketing research | Marketing research-Statistical methodsDDC classification: 658.83 BEN-M
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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