Advertising and Promotion: an Integrated Marketing Communications Perspectives/ George E. Belch, Michael and Keyoor Purani

By: Belch, George EContributor(s): Belch, Michael AMaterial type: TextTextPublication details: New Delhi McGraw Hill 2023Edition: 12th edDescription: E.29pISBN: 9789354600807Subject(s): Advertising | Marketing CommunicationDDC classification: 659.1 BEL-A
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Books Books FIIB's Knowledge Centre
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Books Books FIIB's Knowledge Centre
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