What's in a brand?: Building brand equity through advertising
Material type:
TextPublication details: New Delhi Tata McGraw Hill 1998Description: 335 pISBN: 9780074632017Subject(s): Brands; Branding; MarketingDDC classification: 658.827 JON-W
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FIIB's Knowledge Centre | 658.827 JON-W (Browse shelf (Opens below)) | 2 | Available | 14226 | ||
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FIIB's Knowledge Centre 31.4 | Marketing | 658.827 JON-W (Browse shelf (Opens below)) | 2 | Checked out | 12/31/2023 | 6418 |
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| 658.827 JOH-B Brand Management | 658.827 JON-B Behind powerful brands: From Strategy to campaign | 658.827 JON-W What's in a brand?: Building brand equity through advertising | 658.827 JON-W What's in a brand?: Building brand equity through advertising | 658.827 KAM-B Brand valuation: concepts and applications | 658.827 KAN Branding India | 658.827 KAP New strategic brand management |
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