Strategic brand management: Creating and sustaining brand equity long term
Material type:
TextPublication details: London Kogan Page 2003Edition: 2nd edDescription: 443 pISBN: 9788175541092Subject(s): Brand managementDDC classification: 658.827 KAP-S
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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FIIB's Knowledge Centre 31.5 | Marketing | 658.827 KAP-S (Browse shelf (Opens below)) | 2 | Available | 15360 | |
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Books
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FIIB's Knowledge Centre | 658.827 KAP-S (Browse shelf (Opens below)) | 2 | Available | 10035 |
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| 658.827 KAP-S Strategic brand management | 658.827 KAP-S Strategic brand management | 658.827 KAP-S Strategic brand management | 658.827 KAP-S Strategic brand management: Creating and sustaining brand equity long term | 658.827 KAP-S Strategic brand management: Creating and sustaining brand equity long term | 658.827 KAP-T 24 Brand Mantras: Finding a place in the minds and hearts of consumers | 658.827 KEL-S Strategic brand management: building, measuring, and managing brand equity |
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