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Strategic brand management: building, increasing and managing brand equity

By: Keller, Kevin LaneMaterial type: Text

TextPublication details: New Delhi PHI 2004Edition: 2nd edDescription: xxvii,788 pISBN: 9788120323094Subject(s): brand managementDDC classification: 658.827 KEL-S

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	FIIB's Knowledge Centre		658.827 KEL-S (Browse shelf (Opens below))	1	Withdrawn	10765
Books	FIIB's Knowledge Centre 31.1	Marketing	658.827 KEL-S (Browse shelf (Opens below))	1	Available	10766
Books	FIIB's Knowledge Centre		658.827 KEL-S (Browse shelf (Opens below))	1	Withdrawn	10088

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Previous	658.827 KAP-T 24 Brand Mantras: Finding a place in the minds and hearts of consumers	658.827 KEL-S Strategic brand management: building, measuring, and managing brand equity	658.827 KEL-S Strategic brand management: building, increasing and managing brand equity	658.827 KEL-S Strategic brand management: building, increasing and managing brand equity	658.827 KEL-S Strategic brand management: building, increasing and managing brand equity	658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity	658.827 KEL-S Strategic brand management: Building, measuring and managing brand equity	Next

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