Measuring and managing customer satisfaction: Going for the gold

By: Kessler, SheilaMaterial type: TextTextPublication details: Wisconsin ASQC Quality Press 1996Description: 228 pISBN: 9780873893640Subject(s): Consumer satisfaction-Evaluation; Consumer relationsDDC classification: 658.812 KES-M
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30.7 		Marketing 658.812 KES-M (Browse shelf (Opens below)) 1 Available 10569

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