Advertising: Concepts and cases
Material type:
TextPublication details: Hyderabad ICFAI Press 2004Description: 169 pSubject(s): AdvertisingDDC classification: 659.1 PAR
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FIIB's Knowledge Centre | 659.1 PAR (Browse shelf (Opens below)) | 1 | Withdrawn | 11073 |
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| 659.1 OGU-A Advertising and Integrated Brand Promotion | 659.1 OGU-A Advertising and integrated brand promotion: with coursemate | 659.1 OGU-P PROMO (Integrated marketing communication): A South-Asian perspective | 659.1 PAR Advertising: Concepts and cases | 659.1 PER-S Strategic advertising management | 659.1 PRA Practice of advertising | 659.1 RIE-F Fall of advertising & the rise of PR |
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