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Creating passion brands: Getting to the heart of branding

By: Edwards, HelenContributor(s): Day, DerekMaterial type: Text

TextPublication details: Delhi Kogan Page 2006Description: 244 pISBN: 9780749445430Subject(s): Brands; Branding; MarketingDDC classification: 658.827 EDW-C

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 EDW-C (Browse shelf (Opens below))	1	Available		11109

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Previous	658.827 CHE-C Creating powerful brands	658.827 CHE-F From brand vision to brand evaluation: Strategically building and sustaining brands	658.827 COL Building brand experiences: A practical guide to retaining brand relevance	658.827 EDW-C Creating passion brands: Getting to the heart of branding	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 IND-B Beyond branding: How the new values of transparency and integrity are changing the World of brands	Next

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