Koha online catalog › Details for: Advertising and the mind of the consumer: What works, what doesn't, and why

Normal view MARC view ISBD view

Advertising and the mind of the consumer: What works, what doesn't, and why

By: Sutherland, MaxContributor(s): Sylvester, Alice KMaterial type: Text

TextPublication details: Cros Nest, Australia Allen and Unwin 2004Edition: 2nd edDescription: 326 pISBN: 9781741755992Subject(s): Advertising-Psychological aspects; Consumer behaviourDDC classification: 659.1 SUT-A

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 SUT-A (Browse shelf (Opens below))	2	Available		13708
Books	FIIB's Knowledge Centre 34.6	Marketing	659.1 SUT-A (Browse shelf (Opens below))	2	Available		11111

Previous								Next
Previous	659.1 ROM How to advertise: what works, what dose't and why	659.1 STE-T Truth, lies and advertising: The Art of account planning	659.1 SUG-I Instant Advertising	659.1 SUT-A Advertising and the mind of the consumer: What works, what doesn't, and why	659.1 SUT-A Advertising and the mind of the consumer: What works, what doesn't, and why	659.104 HEG-H Hegarty on creativity: There are no rules	659.113 ROG-C Campaigns that shook the world: The evolution of public relations	Next

There are no comments on this title.

to post a comment.