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The ultimate book of business brands: Insights from the World's 50 greatest brands

By: Crainer, StuartContributor(s): Dearlove, DesMaterial type: Text

TextPublication details: Oxford Capstone 2003Description: 216 pISBN: 9781841124391Subject(s): Brands; Branding; MarketingDDC classification: 658.827 CRA-U

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.3	Marketing	658.827 CRA-U (Browse shelf (Opens below))	1	Available		11700

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Previous	658.827 BRE-C Cyberbranding: brand building in the digital economy	658.827 CHI-P Product Policy and Brand Management: Text and Cases	658.827 CHI-P Product Policy and Brand Management: Text and Cases	658.827 CRA-U The ultimate book of business brands: Insights from the World's 50 greatest brands	658.827 DAL-B Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players	658.827 DAL-B Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players	658.827 DRA-B Brands in the balance: Meeting the challenges to commercial identity	Next

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