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Global brand integrity management: How to protect your product in Today's Competitive Environment

By: Post, Richard SContributor(s): Post, Penelope NMaterial type: Text

TextPublication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2008Description: 309 pISBN: 9780070229525Subject(s): Brands; Branding; MarketingDDC classification: 658.827 POS-G

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 POS-G (Browse shelf (Opens below))	2	Available		13645
Books	FIIB's Knowledge Centre 31.5	Marketing	658.827 POS-G (Browse shelf (Opens below))	2	Available		13202

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Previous	658.827 PAM-B Booming brands: Inspiring journeys of 11 'Made in India' brands	658.827 PAM-B Booming brands: Inspiring journeys of 11 'Made in India' brands	658.827 POS-G Global brand integrity management: How to protect your product in Today's Competitive Environment	658.827 POS-G Global brand integrity management: How to protect your product in Today's Competitive Environment	658.827 RIV-M Making of a name: the inside story of the brand we buy	658.827 RIV-M Making of a name: the inside story of the brand we buy	658.827 SAR-S Strategic brand management for B2B markets: road map for organizational transformation	Next

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