More guerrilla marketing research: Asking the right people, the right questions, the right way and effectively using the answers to make more money

By: Kaden, Robert JContributor(s): Linda, Gerald; Levinson, Jay ConradMaterial type: TextTextPublication details: Delhi Kogan Page 2010Description: 349 pISBN: 9780749460723Subject(s): Marketing research; Small business-ManagementDDC classification: 658.83 KAD-M
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