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Origin of brands: How product evolution creates endless possibilities for new brands

By: Ries, AlContributor(s): Ries, LauraMaterial type: Text

TextPublication details: NewYork Harper Collins 2005Description: 308 pISBN: 9780060570156Subject(s): Brands; Branding; MarketingDDC classification: 658.827 RIE-O

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 RIE-O (Browse shelf (Opens below))	1	Available		14474

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Previous	658.827 PLE-B Branded Mind: What neuroscience really tell us about the puzzle of the brain and the brand	658.827 PRI-B Brand manners	658.827 RAM-B Brands: cost, concepts and case studies. An Accountant's perspective with special emphasis on legal, taxation and valuation issues	658.827 RIE-O Origin of brands: How product evolution creates endless possibilities for new brands	658.827 RIE-T 22 Immutable laws of branding: How to build a product or services into a World-Class brand	658.827 SAR-B Brand from the inside: Eight essentials to emotionally connect your employees to your business	658.827 SOL-E Engage: the complete guide for brands and businesses to build, cultivate, and measure success in the new web	Next

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