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Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy

By: Gummesson, EvertMaterial type: Text

TextPublication details: Delhi Elsevier 2006Edition: 2 edDescription: 350 pISBN: 9788131206737Subject(s): Relationship marketingDDC classification: 658.812 GUM-T

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 30.6	Marketing	658.812 GUM-T (Browse shelf (Opens below))	1	Available		15197

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Previous	658.812 GOS-C Customer relationship management essentials	658.812 GRE-C CRM at the Speed of Light	658.812 GRE-C CRM at the Speed of Light	658.812 GUM-T Total relationship marketing: Marketing management, Relationship strategy and CRM approaches for the network economy	658.812 HBR Focusing on your customer	658.812 KAR-G Great customer service	658.812 MAN Managing customer relationship in services industries	Next

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