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Behind powerful brands: From Strategy to campaign

By: Jones, John PhilipMaterial type: Text

TextPublication details: New Delhi Tata Mc Graw Hill Education Pvt. Ltd. 2000Description: 322 pISBN: 9780074636640Subject(s): Brands; Branding; MarketingDDC classification: 658.827 JON-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 JON-B (Browse shelf (Opens below))	1	Available		15682

Previous	No cover image available No cover image available	No cover image available No cover image available						Next
Previous	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 IND-B Beyond branding: How the new values of transparency and integrity are changing the World of brands	658.827 JON-B Behind powerful brands: From Strategy to campaign	658.827 JON-W What's in a brand?: Building brand equity through advertising	658.827 KOE-B Brand New: How Entrepreneurs earned consumers' trust from Wedgwood to Dell	658.827 KOR Brand Society: How brands transorm management and lifestyle	Next

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