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Ambush marketing: game with a game

By: Scaria, Arul GeorgeMaterial type: Text

TextPublication details: Delhi Oxford University Press 2008Description: 217 pISBN: 9780195693072Subject(s): MarketingDDC classification: 658.8 SCA-A

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 28.4	Marketing	658.8 SCA-A (Browse shelf (Opens below))	1	Available		15685

Previous	No cover image available No cover image available		No cover image available No cover image available					Next
Previous	658.8 MUR Marketing toolkit	658.8 NAI-M Marketing Management: the value perspective	658.8 ROW Successful marketing	658.8 SCA-A Ambush marketing: game with a game	658.8 SON-T Think like a marketer: what it really takes to stand out from the crowd, the clutter, and the competition	658.8 UPS-T Truth: new rules for marketing in a skeptical world	658.80072 MCD-M Marketing Value metrics: A new metrics model to measure marketing effectiveness	Next

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