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Unmarketing: Everything has changed and nothing is different

By: Stratten, ScottContributor(s): Karmer, AlisonMaterial type: Text

TextPublication details: New Delhi Wiley 2017Edition: 2nd edDescription: 290 pISBN: 9788126568079Subject(s): Relationship Marketing; Viral MarketingDDC classification: 658.802 STR-U

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 28.4	Marketing	658.802 STR-U (Browse shelf (Opens below))	2	Available		18560
Books	FIIB's Knowledge Centre 28.4	Marketing	658.802 STR-U (Browse shelf (Opens below))	2	Available		18561

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Previous	658.80072 MCD-M Marketing Value metrics: A new metrics model to measure marketing effectiveness	658.802 EDW Marketing strategy: Casebook	658.802 STR-U Unmarketing: Everything has changed and nothing is different	658.802 STR-U Unmarketing: Everything has changed and nothing is different	658.802 SWE-A Analytical marketer: how to transform your marketing organization	658.802 SWE-A Analytical marketer: how to transform your marketing organization	658.802 WAL-M Marketing and financial management: new economy-new interface	Next

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