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Building brand experiences: A practical guide to retaining brand relevance

By: Coleman, DarrenMaterial type: Text

TextPublication details: London Kogan Page 2018Description: 280 pISBN: 9780749481568Subject(s): Branding (Marketing); Consumers' preferences; Consumer satisfactionDDC classification: 658.827 COL

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.4	Marketing	658.827 COL (Browse shelf (Opens below))	1	Available		19338

Previous						No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.827 CHA-P Power brands: India's most powerful brands chosen by the consumer	658.827 CHE-C Creating powerful brands	658.827 CHE-F From brand vision to brand evaluation: Strategically building and sustaining brands	658.827 COL Building brand experiences: A practical guide to retaining brand relevance	658.827 EDW-C Creating passion brands: Getting to the heart of branding	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	658.827 GAD-F 4-D branding: cracking the corporate code of the network economy	Next

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