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ITC versus BAT: a case for Indian corporate PR

By: Chaudhuri, ArunMaterial type: Text

TextPublication details: New Delhi Wheeler 1997Description: 190 pISBN: 8175440392Subject(s): Corporations-India-Case Studies; Public relationsDDC classification: 659.2 CHA-I

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 34.6	Marketing	659.2 CHA-I (Browse shelf (Opens below))	1	Available		2329

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Previous	659.2 BAH-M Making PR work	659.2 BAH-M Making PR work	659.2 CEN Public relations practices: managerial case studies and problems	659.2 CHA-I ITC versus BAT: a case for Indian corporate PR	659.2 CRI Crisis communication: Practical PR strategies for reputation management and company survival	659.2 CUT-E Effective public relations	659.2 JET-P Public relations: Concepts, strategies & tools	Next

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