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41.
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Consumer behaviour and branding: Indian context by Kumar, S Ramesh. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearsond education 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KUM-C (1).
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42.
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43.
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we are like that only: Understanding the logic of consumer India by Bijapurkar, Rama | Prahlad, C.K.; Murthy, N.R. Narayana. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Penguin Portfolio 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BIJ-W (3).
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44.
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Selected case studies: understanding behaviour by Business World. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Business World 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.4 BUS (1). Withdrawn (1).
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45.
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Consumer behavior: concept and application by Loudon, David L | Bitta, Albert J. Della. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 LOU-C (1).
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46.
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Consumer behaviour: Text and Cases by Batra, Satish K | Kazmi, S. H. H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Excel Books 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BAT-C (1).
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47.
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Consumer behaviour: Applications in marketing by East, Robert. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Sage Publication 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 EAS-C (2).
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48.
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Consumer behaviour in indian context by Jain, P. C | Bhatt, Monika. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 JAN-C (1).
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49.
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Consumer Behaviour: Insights from Indian market by Majumdar, Ramanuj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI Learning Private LimitedAvailability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAJ-C (3).
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50.
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Ride the change by Parameswaram, M.G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 PAR-R (1).
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51.
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Consumer behaviour by Schiffman, L G | Kanuk, L L. Edition: 9 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH (1).
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52.
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Consumer Behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar,S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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53.
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Consumer Behaviour: Buying Having and Being by Solomon Michael. Edition: 9th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delh PHI Learning Private Limited 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SOL-C (1).
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54.
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Theory of Consumer Behaviour by Prakash, Sri. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 PRA-T (1).
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55.
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Consumer Behaviour by Mukherjee, Srabanti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MUK-C (3).
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56.
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57.
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Case studies in Consumer Behaviour by Richard Ivey School of Business | Kumar, S. Ramesh. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 RIC-C (1).
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58.
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Consumer Behavior: Buying, Having, and Being by Solomon, Michael R. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi PHI 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SOL-C (2).
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59.
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60.
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Consumer Behaviour by Schiffman Leon G | Kanuk, Lesile Lazar; Kumar, S. Ramesh. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2). Lost (1).
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