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61.
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62.
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Advertising Media Planning by Sissors, Jack | Baron Roger. Edition: 7 ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata Mcgraw Hill 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SIS-A (1).
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63.
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Integrated Advertising Promotion and Marketing Communication by Clow, Kenneth E | Baack, Donald. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 CLO (7).
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64.
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Hegarty on creativity: There are no rules by Hegarthy, John. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Thames & Hudson 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.104 HEG-H (1).
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65.
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66.
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Cracking the ad Code by Goldenberg, Jacob. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cambridge 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 GOL-C (1).
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67.
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Advertising Management by Batra, Rajeev | Myers, john G.; Aaker, David A. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BAT-A (1).
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68.
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Advertising Management by Batra, Rajeev | Myers, John G.; Aaker, david A. Edition: 5 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BAT-A (2).
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69.
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70.
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71.
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72.
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73.
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Sams teach yourself google Adwords in 10 minutes by Smith, Bud E. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearsond Education 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.144 SMI-S (1).
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74.
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Advertising: Planning and Implementation by Sharma, Sangeeta | Singh, Raghuvir. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SHA-A (2).
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75.
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76.
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Advertising & IMC: Principles and Prcatice by Moriarty, Sandra | Mitchell, Nancy D.; Wells, William D. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Perason's 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 MOR (2).
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77.
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Branded beauty: How marketing changed the way we look by Tungate, Mark. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 TUN (1).
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78.
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Advertising management by Batra, Rajeev | Myers, John G.; Aaker, David A. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 BAT-A (2).
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79.
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Advertising management by Jethwaney, Jaishri | Jain, Shruti. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JET-A (2).
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80.
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PROMO (Integrated marketing communication): A South-Asian perspective by O'Guinn, Thomas C | Allen, Chris T.; Semenik, Richard J.; Banerjee, Mohua. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 OGU-P (1).
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