|
1.
|
Brand positioning: Strategic for competitive advantage by Gupta, Subrato Sen. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 1997Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 GUP-B (4). Withdrawn (6). Lost (1).
|
|
2.
|
Architect of quality: the autobiography of Dr. Joseph M. Juran by Juran, Joseph M. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 926.58562 JUR-A (1).
|
|
3.
|
|
|
4.
|
Consumer Behavior by Loudon, David L | Bitta, Albert J. Della. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata Mc Graw Hill Education Pvt. ltd. 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 LOU-C (4). Lost (1).
|
|
5.
|
|
|
6.
|
International marketing by Cateora, Philip R | Graham, John L. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 CAT-I (3).
|
|
7.
|
|
|
8.
|
Marketing Research by Beri, G. C. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 BER-M (1).
|
|
9.
|
Instant Advertising by Sugars, Bradley J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 SUG-I (1).
|
|
10.
|
|
|
11.
|
Desi dream merchants by Krishnamurthy, A G. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata Mc Graw Hill Education Pvt. ltd. 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 926.591 KRI-D (1).
|
|
12.
|
|
|
13.
|
Behind powerful brands: From Strategy to campaign by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. Ltd. 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JON-B (1).
|
|
14.
|
|
|
15.
|
International Marketing by Cateora, Philip R | Graham, John L.; Salwan, Prashant. Edition: Thirteenth Edition ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.848 CAT-I (1).
|