Advertising, Brands and Consumer Behaviour: The Indian Context / S. Ramesh Kumar and Anup Krishnamurthy

By: Kumar, Ramesh SContributor(s): Krishnamurthy, AnupPublication details: New Delhi Sage 2020Description: I.7pISBN: 9789353883928Subject(s): Advertising-India | Brands and branding-India | Consumer Behaviour-IndiaDDC classification: 659.1 KUM-A
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Books Books FIIB's Knowledge Centre
34.2 		Marketing 659.1 KUM-A (Browse shelf (Opens below)) Available 20698

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