Case studies in Consumer Behaviour

By: Richard Ivey School of BusinessContributor(s): Kumar, S. RameshMaterial type: TextTextPublication details: New Delhi Pearson 2013Description: 270 pISBN: 9788131774489Subject(s): Consumer Markets-India; Consumer BehaviorDDC classification: 658.8342 RIC-C
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Marketing 658.8342 RIC-C (Browse shelf (Opens below)) 1 Available 17003

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