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1.
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Strategic brand management by Kapferer, Jean Noel. Edition: 1st edMaterial type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Global Business Press 1994Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP-S (90). Withdrawn (12). Lost (1).
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2.
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Creating powerful brands by Chernatomy, Leslie de | Donald, Malcolm. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Butterworth 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 CHE-C (1).
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5.
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Case studies in brand management by ICFAI. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad ICFAI Press 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 ICF (1).
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8.
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B2B brand management by Kotler, Philip | Pfoertsch, Waldemar; Michi, Ines. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Germany Springer 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KOT-B (1).
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9.
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Brand management: financial perspectives by Ray, Santanu. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad ICFAI university press 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 RAY-B (1).
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10.
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Brand management by Sagar, Mahim et al. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Ane Books 2009Availability: No items available : Withdrawn (1).
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11.
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New strategic brand management by Kapferer, Jean-Noel. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Kogan Page 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP (1).
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12.
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13.
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Brand management: Text & Cases by Mathur, U. C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Macmillian 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 MAT-B (1).
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15.
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Brand Management by Verma, Harsh V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Excel 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 VER-B (1).
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16.
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Strategic Brand Management by Keller Kevin Lane | Parameswaran M G; Isaac Jacob. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KEL-S (1).
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17.
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Harvard Business Review on Brand Management Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston Harvard Business Review 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 HAR (1).
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18.
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Brand management: principles and practices by Dutta, Kirti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 DUT-B (5).
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19.
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Product policy and brand management by Chitale, A. K | Gupta, Ravi. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi PHI Learning Private Limited 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.5 CHI-P (1).
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20.
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