Your search returned 5 results.

1.
Understanding the consumer

by Szmigin, Isabelle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Response Books 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 SZM-U (1).

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2.
Marketing metaphoria: what deep metaphors reveal about the minds of consumers

by Zaltman, Gerald | Zaltman, Lindsay H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Boston HBS Press 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 ZAL-M (1).

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3.
Marketing innovations for reaching consumers

by Rakesh, Sapna | Dash, Manoj Kumar.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wisdom Publication 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.872 RAK-M (1).

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4.
Customer relationship management

by Mullick, N.H.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 MUL-C (2).

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5.
Customer relationship management: Integrating Marketing Strategy and Information Technology

by Zikmund, William G | McLeod, Jr, Raymond; Gilbert, Faye W.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 ZIK-C (1).

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