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1.
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Marketing research: An Applied Orientation by Malhotra, Naresh K. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Prentice Hall of India 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 MAL-M (4).
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2.
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Consumer Behaviour by Sahney, Sangeeta. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SAH-C (2).
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3.
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4.
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Consumer behaviour in Indian prespective: text and cases by Nair, Suja R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 NAI (2).
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5.
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Marketing Research by Aaker, David A | Kumar, V. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 AAK-M (1).
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6.
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Marketing research by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 MAL-M (4). Checked out (1).
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7.
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Consumer behaviour: a management perspective by Sharma, Dheeraj | Sheth, Jagdish; Mittal, Banwari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2015Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SHA-C (1).
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8.
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Marketing research: An applied orientation by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 7th rev. ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 MAL-M (1).
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9.
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Marketing research by Malhotra, Naresh K | Dash, Satyabhusan. Edition: 6th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson's 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 MAL-M (1).
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10.
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Marketing Research: Text and Cases by Boyd, Harper W | Westfall, Ralph. Edition: 5th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Georgetown, Ontario Richard D. irwin INC. 1981Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 BOY-M (1).
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11.
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