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1.
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Service marketing: People, technology Strategy by Lovelock, Christopher | Wirtz, Jochen; Chatterjee, Jayanta. Edition: 6th ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson Education 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 LOV-S (8).
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2.
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Services marketing: text and cases by Baron, Steve | Harris, Kim. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: NewYork Palgrave Macmillan 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 BAR-S (1).
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3.
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Services marketing: Indian context by Srinivasan, R. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Prentice Hall of India 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 SRI-S (2).
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4.
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Services marketing by Nargundkar, Rajendra. Edition: 3 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Tata McGraw Hill 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 NAR-S (4).
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5.
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Services marketing by Rao, K. Rama Mohana. Edition: 2 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson education 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 RAO-S (1).
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6.
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Services marketing and management by Balaji, B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi S Chand 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 BAL-S (1).
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7.
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Textbook of marketing of services: the indian experience by Chowdhary, Nimit | Chowdhary, Monika. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 CHO-T (1).
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8.
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Services Marketing: People, Technology, Strategy by Lovelock, Christopher | Wirtz, Jochen; Chatterjee, Jayanta. Edition: 7 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 LOV-S (4).
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9.
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Service Marketing: Integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI (4). Checked out (2).
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10.
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Essentials of service marketing by Wirtz, Jochen | Wirtz, Jochen; Lovelock, Chrishtopher; Chatterjee, Jayanta; Das, Gopal. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WIR-E (1).
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11.
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Services marketing by Wirtz, Jochen | Lovelock, Chrishtopher; Chatterjee, Jayanta. Edition: 8th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson's Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WIR-S (1).
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12.
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13.
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Services Marketing: Integrating Customer Focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI-S (4).
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14.
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