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Services Marketing: Integrating Customer Focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary JoMaterial type: Text

TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005Edition: 3rd edDescription: 668ISBN: 9780070530423Subject(s): Services Industries-Marketing-India | Services Industries-Management | Customer Services-MarketingDDC classification: 658.809 ZEI-S

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Item type	Current library	Collection	Call number	Status	Barcode
Books	FIIB's Knowledge Centre 29.3	Marketing	658.809 ZEI-S (Browse shelf (Opens below))	Available	11956
Books	FIIB's Knowledge Centre 29.3	Marketing	658.809 ZEI-S (Browse shelf (Opens below))	Available	10517
Books	FIIB's Knowledge Centre 29.3	Marketing	658.809 ZEI-S (Browse shelf (Opens below))	Available	10514
Books	FIIB's Knowledge Centre 29.3	Marketing	658.809 ZEI-S (Browse shelf (Opens below))	Available	10516

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Includes index

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