Services marketing: Concepts, Strategies and Cases/ K. Douglas Hoffman and John E. G. Bateson

By: Hoffman, K. DouglasContributor(s): Bateson, John E. GMaterial type: TextTextPublication details: New Delhi Cengage 2024Edition: 6th edDescription: 352pISBN: 9789360530044Subject(s): Services marketingDDC classification: 658.809 HOF-S
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