Brand positioning: Strategic for competitive advantage

By: Gupta, Subrato SenMaterial type: TextTextPublication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 1997Edition: 10th edDescription: 299 pISBN: 0074624016Subject(s): Brand name products; Brands; Branding; MarketingDDC classification: 658.827 GUP-B
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3631
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 GUP-B (Browse shelf (Opens below)) 7 Available 3632
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3633
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 GUP-B (Browse shelf (Opens below)) 7 Available 3634
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3635
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 GUP-B (Browse shelf (Opens below)) 7 Available 3636
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3637
Books Books FIIB's Knowledge Centre
31.2
Marketing 658.827 GUP-B (Browse shelf (Opens below)) 7 Available 3638
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3639
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Lost 3640
Books Books FIIB's Knowledge Centre
658.827 GUP-B (Browse shelf (Opens below)) 7 Withdrawn 3117

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