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Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players

By: D'Alessandro, David FContributor(s): Ownes, MicheleMaterial type: Text

TextPublication details: Delhi Tata McGraw Hill Education Pvt. Ltd. 2003Description: 185 pISBN: 9780070532854Subject(s): Brands; Branding; MarketingDDC classification: 658.827 DAL-B

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 31.3	Marketing	658.827 DAL-B (Browse shelf (Opens below))	2	Available		11115
Books	FIIB's Knowledge Centre 31.3	Marketing	658.827 DAL-B (Browse shelf (Opens below))	2	Available		10191

Previous					No cover image available No cover image available	No cover image available No cover image available		Next
Previous	658.827 CHI-P Product Policy and Brand Management: Text and Cases	658.827 CRA-U The ultimate book of business brands: Insights from the World's 50 greatest brands	658.827 DAL-B Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players	658.827 DAL-B Brand warfare: 10 rules for building the killer brand. Lessons for new and old economy players	658.827 DRA-B Brands in the balance: Meeting the challenges to commercial identity	658.827 DRA-B Brands in the balance: Meeting the challenges to commercial identity	658.827 GRE-B The best of branding: Best practices in corporate branding	Next

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