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Measuring and managing customer satisfaction: Going for the gold

By: Kessler, SheilaMaterial type: Text

TextPublication details: Wisconsin ASQC Quality Press 1996Description: 228 pISBN: 9780873893640Subject(s): Consumer satisfaction-Evaluation; Consumer relationsDDC classification: 658.812 KES-M

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Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	FIIB's Knowledge Centre 30.7	Marketing	658.812 KES-M (Browse shelf (Opens below))	1	Available		10569

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Previous	658.812 HOU-S Strategic Relationship Marketing	658.812 JAY-S Smart things to know about customers	658.812 JOH-I Improving customer satisfaction loyalty and profit: An integrated measurement and management system	658.812 KES-M Measuring and managing customer satisfaction: Going for the gold	658.812 KNO-C Customer relationship management: Perspective from the marketplace	658.812 KUM-M Managing customers for profit: strategies to increase profits and build loyalty	658.812 LYT-W What do your customers really want?: here's a sure-fire way to find out	Next

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