Service Marketing: Integrating customer focus across the firm

By: Zeithaml, Valarie AContributor(s): Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, AjayMaterial type: TextTextPublication details: Chennai McGraw Hill 2018Edition: 7th edDescription: 582 pISBN: 9789353160777Subject(s): Services Industries-Marketing-India; Services Industries-Management; Customer Services-MarketingDDC classification: 658.809 ZEI
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Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books FIIB's Knowledge Centre
Marketing 658.809 ZEI-S (Browse shelf (Opens below)) Available G947
Books Books FIIB's Knowledge Centre
29.4
Marketing 658.809 ZEI (Browse shelf (Opens below)) 5 Checked out 12/31/2024 19256
Books Books FIIB's Knowledge Centre
29.4
Marketing 658.809 ZEI (Browse shelf (Opens below)) 5 Available 19257
Books Books FIIB's Knowledge Centre
29.4
Marketing 658.809 ZEI (Browse shelf (Opens below)) 5 Available 19258
Books Books FIIB's Knowledge Centre
29.4
Marketing 658.809 ZEI (Browse shelf (Opens below)) 5 Available 19259
Books Books FIIB's Knowledge Centre
29.4
Marketing 658.809 ZEI (Browse shelf (Opens below)) 5 Available 19260

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