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21.
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Consumer behaviour: a European perspective by Solomon, Michael | Bamossy, Gary; Askegaard, Soren. Edition: 2nd ed.Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow Pearson Education 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SOL-C (1).
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22.
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Microeconomics and behavior by Frank, Robert H | Glass, Amy J. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi McGraw Hill 1999Availability: Items available for loan: FIIB's Knowledge CentreCall number: 338.5 FRA (1).
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23.
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24.
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25.
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Case studies in consumer behaviour by ICFAI. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Hyderabad ICFAI press 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 ICF (2).
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26.
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Consumer durables industry in india by MVIRDC World trade centre. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai MVIRDC 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 338.47 MVI (1).
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27.
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Consumer behaviour: an Indian Perspective. Text & Cases by Gupta, S. L | Pal, Sumitra. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Sultan Chand 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 GUP-C (1). Lost (1).
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28.
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Consumer behaviour: Concepts, Applications and Cases by Raju, M. S | Xardel, Dominique; Agarwal, Mohan Lal; Keegan, Warren J. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 RAJ-M (2).
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29.
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Consumer behaviour and marketing strategy by Peter, J Paul | Olson, Jerry C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London McGraw Hill 2000Availability: No items available : Lost (1).
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30.
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Consumer Behaviour by Blackwell, Roger D | Miniard, Paul W.; Engel, James F. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Australia Thomson 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BLA-C (1).
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31.
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Consumer Behavior by Assael, Henry. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Biztantra 2005Availability: No items available : Lost (1).
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32.
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Ultimate question: driving good profits and true growth by Reichheld, Fred. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: USA Harvard Business School Press 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.1554 REI-U (1).
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33.
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Consumer behaviour and advertising management by Khan, Matin. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi New Age International (P) Limited 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KHA-C (1).
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34.
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Why we buy: the science of shopping by Underhill, Paco. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Simon & Schuster Paperbacks 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 UND-W (1).
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35.
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Consumer behaviour in the Indian context by Srivastava, K. K | Khandai, Sujata. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Galgotia Publication Company 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SRI-C (1).
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36.
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Marketing Research and consumer behaviour by Sumathi, S | Saravanavel, P. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Vikas Publishing House 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83 SUM-M (1).
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37.
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Consumer behaviour by Evans, Martin | Jamal, Ahmad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi John Wiley 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 EVA-C (1).
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38.
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39.
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Marketing innovations for reaching consumers by Rakesh, Sapna | Dash, Manoj Kumar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Wisdom Publication 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.872 RAK-M (1).
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40.
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Customer obsession by Azevedo, Abaete De | Pomeranz, Ricardo. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi TMH 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 AZE-C (1).
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