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41.
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42.
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43.
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Market your way to growth: 8 Ways to win by Kotler, Philip | Kotler, Milton. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Wiley 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 KOT-M (1).
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44.
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Service Marketing: Integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI (4). Checked out (2).
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45.
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The 4A's of marketing by Sheth, Jagdish N | Sisodia, Rajendra S. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Routledge 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 SHE (1).
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46.
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47.
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Principles of marketing by Kotler, Philip | Armstrong, Gary; Agnihotri, Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-P (4). Lost (1).
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48.
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Quality Management by Bedi Kanishka. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2015Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.562 BED-Q (2).
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49.
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Customer relationship management by Mullick, N.H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 MUL-C (2).
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50.
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Principles of marketing by Lamb, Charles W | McDaniel, Carl; Hair, Joseph F.; Sharma, Dheeraj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2018Availability: No items available : Checked out (1).
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51.
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Successful service operation management by Metters, Richard | Metters, Kathryn King; Pullman, Madeleine.; Walton, Steve. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 MAT-S (1).
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52.
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Service operations management: Improving service delivery by Johnston, Robert | Clark, Graham; Shulver, Michael. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 JOH-S (5).
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53.
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Essentials of service marketing by Wirtz, Jochen | Wirtz, Jochen; Lovelock, Chrishtopher; Chatterjee, Jayanta; Das, Gopal. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WIR-E (1).
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54.
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Fish: A proven way to boost morale and improve results by Lundin, Stephen C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Hodder & Stoughton 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.314 LUN-F (1).
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55.
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Principles of marketing by Kotler, Philip | Armstrong, Gary; Agnihotri, Prafulla. Edition: 17th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8 KOT-P (3).
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56.
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57.
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58.
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59.
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Services Marketing: Integrating Customer Focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI-S (4).
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60.
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