Your search returned 4 results.

1.
What's in a brand?: Building brand equity through advertising

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata McGraw Hill 1998Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JON-W (1). Checked out (1).

2.
What's in a name: advertising and the concept of brands

by Jones, John Philip | Slater, Jan S.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi PHI 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JON-W (1).

3.
When ads work: new proof that advertising triggers sales

by Jones, John Philip.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi PHI 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 659.1 JON-W (1).

4.
Behind powerful brands: From Strategy to campaign

by Jones, John Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mc Graw Hill Education Pvt. Ltd. 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JON-B (1).

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