Your search returned 62 results.

21.
Brand valuation: concepts and applications

by Kambhammettu, Shyam Sunder.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Hyderabad Le Magnus University 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAM-B (1).

22.
Brand sense: How to build powerful brands through touch, taste, smell, sight & sound

by Lindstrom, Martin | Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Kogan Page 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 LIN-B (1). Withdrawn (1).

23.
Creating passion brands: Getting to the heart of branding

by Edwards, Helen | Day, Derek.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 EDW-C (1).

24.
Brand positioning: strategies for competitive advantage

by Sengupta, Subroto.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Tata McGraw-Hill Publishing 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 SEN-B (3).

25.
The ultimate book of business brands: Insights from the World's 50 greatest brands

by Crainer, Stuart | Dearlove, Des.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Oxford Capstone 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 CRA-U (1).

26.
Brands: cost, concepts and case studies. An Accountant's perspective with special emphasis on legal, taxation and valuation issues

by Ramamujam, S.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Taxmann 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 RAM-B (1).

27.
Kellogg on branding: The Marketing faculty of the Kellogg School of Management

by Tybont, Alice M | Calkin, Jim; Kotler, Philip.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wiley Publication 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 TYB-K (1).

28.
Brand management

by Sharma, Jaya.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Maxford Books 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 SHA-B (1).

29.
Brand Management

by Johri, Shweta.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Galgotia Publishing Company 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JOH-B (1).

30.
Business the Richard Branson way: 10 Secrets of the World's greatest brand builder

by Dearlove, Des.

Edition: 3rd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Wiley India 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 923.3804 DEA-B (1).

31.
Beyond branding: How the new values of transparency and integrity are changing the World of brands

by Ind, Nicholas.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 IND-B (1).

32.
Global brand integrity management: How to protect your product in Today's Competitive Environment

by Post, Richard S | Post, Penelope N.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Tata Mc Graw Hill Education Pvt. ltd. 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 POS-G (2).

33.
Brand management: Text and cases

by Verma, Harsh V.

Edition: 2nd ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Excel Books 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 VER-B (1). Withdrawn (1).

34.
Product and brand management

by Mathur, U. C.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Excel Books 2007Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 MAI-P (1).

35.
Luxury strategy: break the rules of marketing to build luxury brands

by Kapferer, J N | Bastien, V.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 KAP-L (1).

36.
Brand from the inside: Eight essentials to emotionally connect your employees to your business

by Sartain, Libby | Schumann, Mark.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Wiley 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 SAR-B (1).

37.
Origin of brands: How product evolution creates endless possibilities for new brands

by Ries, Al | Ries, Laura.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: NewYork Harper Collins 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 RIE-O (1).

38.
Brand experience: the marketing mind game

by RC&M.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi RC&M 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 RCM-B (3).

39.
Understanding brands

by Cheverton, Peter.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: Delhi Kogan Page 2009Availability: No items available : Checked out (1).

40.
Power brands: India's most powerful brands chosen by the consumer

by Chaudhuri, Arindam.

Material type: Text Text; Format: print ; Literary form: Not fiction Publication details: New Delhi Planman Media 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 CHA-P (1).

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