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The Future of competition: Co-Creating unique value with customers by Prahalad, C. K | Ramaswamy, Venkat. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Massachusetts Harvard Business School Press 2004Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.4 PRA-F (1).
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Empowerment: HR strategies for services excellence by Lashley, Conrad. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Oxford Butterworth-Heinemann 2001Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.3 LAS-E (1).
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Service Marketing: Integrating customer focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo; Gremler, Dwayne D.; Pandit, Ajay. Edition: 7th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Chennai McGraw Hill 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI (4). Checked out (2).
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Successful service operation management by Metters, Richard | Metters, Kathryn King; Pullman, Madeleine.; Walton, Steve. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 MAT-S (1).
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Service operations management: Improving service delivery by Johnston, Robert | Clark, Graham; Shulver, Michael. Edition: 4th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 JOH-S (5).
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Essentials of service marketing by Wirtz, Jochen | Wirtz, Jochen; Lovelock, Chrishtopher; Chatterjee, Jayanta; Das, Gopal. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Noida Pearson India Education 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 WIR-E (1).
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Fish: A proven way to boost morale and improve results by Lundin, Stephen C. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Hodder & Stoughton 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.314 LUN-F (1).
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Services Marketing: Integrating Customer Focus across the firm by Zeithaml, Valarie A | Bitner, Mary Jo. Edition: 3rd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata McGraw-Hill Publishing Company Limited 2005Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.809 ZEI-S (4).
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