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61.
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Consumer Behavior by Schiffman, Leon G | Kanuk, Leslie Lazar; Kumar, S. Ramesh. Edition: 10 ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Pearson 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (1).
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62.
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Consumer Behavior by Sciffman, Leon G | Kanuk, Lesile Lazar; Kumar, S. Ramesh. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson Education Limited 2013Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCI-C (1).
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63.
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64.
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Priceless: turning ordinary products into extraordinary experiences by LaSalle, Diana | Britton, Terry A. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston, Massachusetts Harvard Business School Press 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.5752 LAS-P (1).
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65.
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Consumer Behaviour by Sahney, Sangeeta. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SAH-C (2).
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66.
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India Reloaded by Sinha, Dheeraj. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Westland 2015Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.83430954 SIN (1).
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67.
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Consumer Behavior by Blackwell, Roger D | Miniard, Paul W.; Engel, James F. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2006Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BLA-C (1).
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68.
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69.
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70.
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Precision Marketing: Maximizing revenue through relevance by Zoratti, Sandra | Gallagher, Lee. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Kogan Page 2012Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.802 ZOR-P (1).
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71.
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Consumer behaviour in Indian prespective: text and cases by Nair, Suja R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Mumbai Himalaya Publishing House 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 NAI (2).
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72.
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Consumer behaviour by Schiffman, Leon G | Wisenblit, Joseph; Kumar, S. Ramesh. Edition: 12th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Pearson India Education 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SCH-C (2).
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73.
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Customer relationship management by Mullick, N.H. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Oxford University Press 2016Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.812 MUL-C (2).
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74.
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Consumer behaviour: a management perspective by Sharma, Dheeraj | Sheth, Jagdish; Mittal, Banwari. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2015Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 SHA-C (1).
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75.
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Consumer Behavior by Kardes, Frank R | Cronley, Maria L.; Cline, Thomas W. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 KAR-C (1).
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76.
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Consumer Behavior by Blackwell, Roger D | Miniard, Paul W.; Engel, James F.; Rehman, Zillur. Edition: 10th ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Cengage Learning 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 BLA-C (2).
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77.
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78.
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Cutting the Gordian knot: India's quest for prosperity by Hari, T.N. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Bloomsbury 2018Availability: Items available for loan: FIIB's Knowledge CentreCall number: 338.954 HAR-C (1).
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79.
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Hooked: how to build habit-forming products by Eyal, Nir | Hoover, Ryan. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Penguin Business 2019Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.575 EYA-H (1).
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80.
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Super marketwala: Secrets to winning consumer India by Mall, Damodar | Ambani, Mukesh; Biyani, Kishore. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Random House 2014Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.8342 MAL-S (1).
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