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41.
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Branding demystified by Verma, Harsh V. Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Response Books 2010Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 VER-B (1).
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42.
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43.
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44.
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45.
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How cool brands stay hot: Branding to Generation Y by Bergh, Joeri Vanden | Behrer, Mattias. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Kogan Page 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 BER-H (1).
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46.
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Behind powerful brands: From Strategy to campaign by Jones, John Philip. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Tata Mc Graw Hill Education Pvt. Ltd. 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 JON-B (1).
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47.
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Brand research by Nafees, Lubna | Krishnan, Omkumar; Gore, Tim. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Macmillian Publishers 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 NAF-B (1).
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48.
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Brands Rising...as products fall by Nafees, Lubna | Krishnan, Omkumar. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillian 2008Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.872 NAF-B (1).
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49.
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Brand management: The Indian Context by Moorthi, Y. L. R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Vikas Publishing House 2003Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 MOO-B (2).
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50.
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Branding: Concepts and process by Pati, Debasis. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Macmillan 2002Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 PAT-B (1).
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51.
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52.
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Brand Management: The Indian context by Moorthy, Y.L.R. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Vikas Publishing House 2000Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 MOO-B (1).
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53.
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Compendium of brand management by Chunawalla, S A. Edition: 4th rev. ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Himalaya Publishing House 2011Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 CHU-C (1).
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54.
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55.
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56.
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Buildings Brands: 76 modern marketing stories by Lury, Giles. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi Viva 2017Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 LUR-B (1). Checked out (1).
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57.
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Brand management: Text and cases by Verma, Harsh V. Edition: 2nd ed.Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Delhi Excel Books 2009Availability: Items available for loan: FIIB's Knowledge CentreCall number: 658.827 VER-B (1).
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58.
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59.
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Design as a strategic differentiator by Giannetti, Preeti. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Excel Multimedia 2005Availability: Items available for loan: FIIB's Knowledge Centre (1).
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60.
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Buiding successful brands in the 21st century by Muthuraman, B. Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Excel Multimedia 2009Availability: Items available for loan: FIIB's Knowledge Centre (1).
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